Building a business empire with the principle of family philosophy (CASIO)

Kazuhiro is the fourth generation in the Casio family business leadership. "Times keep changing. As president of the company, I am thinking of changing the management approach from the top down to the bottom up, "Kazuhiro said, reported by The World Folio. He added, his party wanted to create a new Casio by building collaboration with younger staff to bring the company much better in the future. Nevertheless, Kazuhiro maintained his family business philosophy of "growing creativity and contributing from zero to one or making something from zero". He also claimed he would not give up in fighting for the philosophy of philosophy which had lasted 59 years to continue to the next generation. 

Kazuhiro emphasized that Casio's philosophy of creativity and contribution and the ability to create one from scratch is an oath to foster innovation. It is also a commitment to create original and useful products. "I always hope this brand can continue to exist and have better performance by continuing to innovate, including presenting smart watches," Kazuhiro said. 

"One of our watch products also uses digital technology, smart phones. We offer a unique and valuable smart watch, "he explained. Over the years Casio has not only produced clocks, but many products such as calculators, smart phones, printers, musical instruments, and many more. The interesting thing about Casio's products is that it combs school children, known as a stable market, because there are always new students every year, so there are always Casio products that can be sold. 

"Six thousand types of electronic dictionaries and 25 million calculators are bought by middle school students every year. They bought the equipment for the test and practice, "Kazuhiro said.

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