Fossil history from 1984 - 2002

1984 The Company is founded during a time when the category of fashion watches is just starting to emerge as an important part of department store accessory assortments. 1985 The Company introduces the first Fossil® brand watches. 1989 • Fossil introduces its iconic “tin box” packaging with designs inspired by graphics from the American fifties. • The packaging is a hit with consumers and Fossil begins packaging all of its watches in tin boxes. 1990 Fossil participates in their first Basel World watch and jewelry tradeshow in Basel, Switzerland. 1992 • Fossil translates its accessories expertise into a new market, launching a range of small leather goods and belts for women. • Fossil Europe GmbH (Germany) is formed to handle distribution and marketing of Fossil products across Europe. 1993 • Fossil, Inc. goes public on the NASDAQ exchange as FOSL. • Fossil launches a line of men’s small leather goods including key chains, personal organizers and wallets. 1995 • Fossil introduces sunglasses. • Fossil opens its first outlet store. 1996 • Fossil.com is launched, making the brand one of the pioneers of watch and accessories e-commerce. • Fossil opens its first accessory stores in the U.S. in Chicago and Dallas. • Fossil introduces handbags. 1997 Fossil, Inc. signs a licensing agreement to produce and distribute watches worldwide under the EMPORIO ARMANI brand name. 1998 • Fossil develops Big Tic® – a part analog, part digital watch that quickly becomes one of the company’s signature designs. Today, Big Tic includes patented technology from Fossil. • Fossil opens a store in the Netherlands. 1999 • Fossil, Inc. signs a worldwide licensing agreement to produce and distribute watches for DIESEL and DKNY. • Fossil launches a line of optical frames through an agreement with Safilo, one of the world’s leading eyewear manufacturers. 2000 • Fossil launches an extensive collection of clothing and denim sold exclusively in FOSSIL clothing stores and on fossil.com. • Fossil opens stores in UK, Germany and Singapore. • Fossil introduces jewelry in Germany. 2001 • Fossil and world-renowned designer Philippe Starck announces a licensing agreement to develop, produce, and distribute a signature line of watches. • Fossil acquires the Swiss brand ZODIAC®. • Fossil develops a proprietary color-changing technology for watch dials called Kaleido®, now under Fossil’s Big Tic line. • Fossil, Inc. enters into a worldwide watch licensing agreement with Burberry. 2002 • Fossil, Inc. consolidates its North America distribution into a 500,000 square foot state-of-the-art distribution center in Dallas, TX. • Fossil, Inc. acquires Swiss distribution and retail companies in Basel, Switzerland • Fossil opens its first retail store in Australia. • Fossil reaches an agreement for the worldwide, exclusive right to design, manufacture, market and distribute a line of EMPORIO ARMANI jewelry. 2004 • Fossil, Inc. acquires MICHELE watches. • Michael Kors announces a partnership with Fossil, Inc. for men and women’s timepieces. • Fossil, Inc. announces a partnership with Marc Jacobs for men and women’s timepieces. • Fossil, Inc. enters a worldwide watch licensing agreement with ADIDAS. 2005 Fossil, Inc. enters a new worldwide licensing agreement with DIESEL for jewelry. 2006 • Fossil publishes “Tinspiration,” a retrospective design book showcasing popular tin designs from years past. • Fossil opens its first retail store in Austria. 2007 • Fossil launches jewelry in the U.S. • Fossil launches first e-commerce site outside the U.S. in Germany. 2008 • Fossil exhibits “Fossil Vintage-ology”, a show that explores the evolution of the brand, its lineage, and its exclusive communication in the distinctive Modern Vintage visual language at the Eisner-American Museum of Advertising and Design in Milwaukee, WI. • Fossil launches its men’s spring shoe collection at the WSA Show™ (World Shoe Association Show) in Las Vegas, Nevada. • Fossil launches three new e-commerce sites in Australia, Singapore, and U.K. • Fossil, Inc. announces a licensing agreement with DKNY jewelry for select international markets. • Fossil launches its women’s fall shoe collection at the FFANY Show™ (Fashion Footwear Association of New York) at the Fossil New York Showroom. • Fossil is granted a worldwide watch license for the A/X brand. 2009 Fossil celebrates its 25th Anniversary with the re-issue of its most iconic watches. 2010 Fossil opens its first clothing stores outside the U.S. in Germany and U.K. 2011 • Fossil announces license agreement for MICHAEL KORS jewelry. • Fossil changes its official brand tagline to “Long Live Vintage.” • Fossil signs global licensing agreement with Karl Lagerfeld. • Fossil, Inc. consolidates its headquarters into one campus, Fossil Central Station, in Richardson, Texas outside of Dallas. 2012 Fossil acquires Skagen Designs.